Interviewing Users Without the Cringe
Learn to run better user interviews, ask smarter questions, uncover real insights, and design products people genuinely love.
Learn to run better user interviews, ask smarter questions, uncover real insights, and design products people genuinely love.
Master user interviews with the GRAMS framework & grounded theory. Plan, ask, analyse, and decode what users really think; then turn insight into action.
Build rapport fast in user interviews using empathy, listening, and the DISC model—turning awkward chats into insights that shape great products.
“It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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